That is what photography is and always will be at ON1. Photography is here for you to tell your stories, preserve memories, unwind, forge new connections, rekindle old friendships, and unlock a world of limitless possibilities, not creating fake images. Our AI strategy will always put the photographer first and I want to make that clear. These new AI-based technologies are for helping you save time and give you superior results, not to replace YOU, the photographer. We are using AI to solve real-world problems photographers face today in their post-production workflows. As exciting as AI is, it also brings a lot of unknowns to the photography space. Most recently, our noise reduction, upscaling, sharpening, organizing, and masking breakthroughs are the beginning of a new chapter for ON1. It is so satisfying to look back at the remarkable progress and innovation the ON1 team has built into our software over the years.

From cameras to software, everything has seen change. The photo industry has seen some big changes over the last 18 years. In June of 2005, we embarked on the ON1 journey with a vision of providing photographers like yourself more time behind the camera and less time editing the photos you cherish. It brings me great joy to express my gratitude for your continued support of the ON1 photography community over the last 18 years. Hello everyone, Craig Keudell, CEO of ON1 here.

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